Female obsessions

I might have to come back to the practices described in my previous post. My current problem is almost compulsive and it actually worsend over the last two weeks. And there is nothing that can really resolve the issue. Except for an immediate 50% pay rise - which is, let's face it, not very realistic.
I am obsessed! It all started with a quite relaxed day at work and time to browse through various fashion outlets during lunch break. There it goes - the bag which has caught my eye for a log time had a 30% discount.

Previously banished from my reasonable mind due to a very unreasonable price tag, the consideration of owning the bag became more tangible. It was still half of a monthly salary but at least 1/3 more within my grasp!
What I was able to avoid earlier, I couldn't any more: During the last 2 weeks I went to 2 upscale department stores to have a closer look and to review the colours of the new collection.

Outcome: The bag is magnificent and most desirable but also unaffordable. I have to put it out of my head or immediately start to go by bus, steal toilet paper, turn off electricity and central heating and live on bread and tab water.

I am just wondering how these marketing people can make a 3x overpriced bag so desirable?! (And why my boss does not understand my need for a pay rise. She has an Yves Saint Lauren bag herself!)