Tuesday, 28 October 2008

Il faut souffrir pour être belle

Or in other words - one must suffer in order to be beautiful.
In times of the current credit crunch money is short and people incredibly resourceful when it comes to saving cash. For instance bargaining over the potato price at Tesco in order to splurge £700 on a new Chloé bag. Sounds extremely moronic? Yes, but you better believe it! Fashionorexica is what they call this new, quite hideous phenomenon.
London has always been a hot spot for rare fashion and extravagant trends, but now fashionistas would rather themselves than to aim lower then Yves Saint Laurent. New research showed that 1/3 of women would buy cheaper groceries to keep themselfes in designer labels.

Hollywood has rose the bar ever since: Remember the slick but penniless Audrey Hepburn, captivated by Tiffany diamonds; or our beloved Carry Bradshaw who was fed more by a Vogue than food. A mindset that has now been adopted by real life people. Violet, a 22 year old assistant to a fashion writer, is on a prison diet of 49p bagels three times a day and water to keep herself in Jimmy Choos. She rather cuts down on central heating and pockets the chill of the upcoming winter than giving up on her exclusive shopping habits. Commonly known fashion jobs don't pay a good living but neither apparently do managing professions. Charlotte (24) manages a lifestyle company and admits that certain changes have to take place. She resigned from SpecialK and Tampax in favour of own brand and uses only restaurant bathrooms to save on loo rolls and hot water.
Among other genius tips are:

  • Walking 1.25 hours to work (each way)
  • Several visits to the Harrods make-up counters - provide enough samples to cover 2 weeks
  • Weekly freebie lunches on samples in Selfridges food-hall - can save 1/3 of your weekly food ration (but your face will soon be known)

Let's do the maths: If you take the bus instead of the tube you can afford the latest Marc Jacobs Cecilia Embossed Snakeskin Satchel in - eh - roughly 1 year and 1o months (considering two daily bus trips).

I wonder how long it will take with toilet paper...